“Data analytics” might not sound like an emotional subject—until you get into the amazing, life-changing things it can be used for. Then the story becomes something that resonates deeply with donors.
For Translational Data Analytics @ Ohio State, Gifted collaborated with in-house creative to produce a motion graphic highlighting OSU’s investment in data science—and the benefits to society that result.
We called it “Big Data for Good.”
The graphic, which was pushed out through owned channels and featured at TDA’s signature event, tells the story of one researcher’s use of data analytics to improve children’s health. The piece was so popular that we turned “Big Data for Good” into a series.