Annual Fund solicitations

The art and science of persuasion

While a well-written letter is the best tool for direct asks, there's always room for creativity. For Ohio Wesleyan’s fall Annual Fund solicitation, Gifted pitched the idea of presenting a specific student’s story like a storybook. With its foldout format and "chapters," the final product was more interactive than a typical mailing, engaging donors more fully in the student’s truly remarkable story.

While it may appear driven by whimsy, the storybook approach was in fact based on scientific principles of persuasion, which Gifted geeks out on. We bake this specialized knowledge into every direct mailing we produce.

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